The Sourcing Landscape is Changing
Since 2020, global supply chains have been reshuffled. Turkey has emerged as a top nearshoring destination for European and Middle Eastern buyers.
Total Landed Cost Comparison
While China wins on raw unit price, Turkey's lower freight costs and zero EU tariffs often make the total landed cost comparable.
| Factor | China | Turkey |
|---|
|--------|-------|--------|
| Unit Price | Lower 10-40% | Moderate |
| Freight to EU | $3,000-6,000 | $800-1,500 |
| Lead Time | 45-90 days | 15-30 days |
| EU Tariffs | 0-25% | 0% |
Choose Turkey When:
Your target market is Europe or Middle EastYou need faster replenishment cyclesQuality and EU certifications are criticalYou want lower MOQsSourcing furniture, textiles, food, ceramics, or industrial partsChoose China When:
Electronics or highly automated manufacturingExtremely price-sensitive commoditiesVery high volume ordersSelling primarily to US or Asian markets
